Business owners need to monitor numbers to evaluate their company’s success constantly, but knowing how much the company earned standalone isn’t sufficient to assess its performance. Revenue and profit are two terms you will most often hear from financial experts and entrepreneurs. Knowing the difference between those two can help you set your business goals and measure your company’s success.

The Difference Between Revenue and Profit

Profit and revenue are two concepts used to evaluate a company’s financial performance.


A company’s revenue is the total amount it makes from selling its goods or services over time. It is a company’s top-line or gross income and does not include any costs incurred to generate that revenue. For instance, a company’s revenue for a given year equals $2 million if it sells products worth $2 million.


In contrast, profit is the amount left over after deducting all costs from revenue. It is a company’s bottom line, showing how much money the business makes from its operations. The following is an estimate of profit:

Imagine that a business sells hemp products online. They generate $99,000 in annual revenue from selling their products, which retail for $20 each. The following is a breakdown of their costs:

COGS, or cost of goods sold, equals COGS= $15 per item. Therefore, $15 x 2,500 items equals $37,500.

Website hosting and upkeep: $500

Cost of shipping and handling: standard $5 per item multiplied by 2,500 items equals $12,500.

Marketing and advertising: $2,000 per year. (Never overlook marketing).

If renting – space and utilities: $1,000 per year

Total expenses= $54,500

Apply the formula to calculate the Profit: Revenue – Expenses.

Remember that the cost of goods sold, salaries and wages, rent, taxes, and other operating fees are all expenses.

The company’s projected profit is:

$99,000 (revenue) – $54,500 (expenses) = $44,500 (profit).

With an anticipated profit of $44,500, this estimate demonstrates that the business is growing and is now profitable. The gain can be used towards a new product or increase marketing expenditures. However, with that said, the company must carefully watch its costs and take action over time to preserve or increase its profitability.

In summary, a company’s revenue is its total money, while its profit is the amount it makes after deducting all costs. Profit is regarded as a more meaningful indicator of a company’s health and sustainability than any other metric for evaluating its financial performance.

A successful business is considered one that makes more money than it spends and can therefore continue to operate, reinvest and grow.

A successful long-term business needs to look at two objectives: sustainability and profitability.

How to Build a Sustainable Business

A sustainable business is capable of long-term success and is environmentally, socially, and economically responsible. Follow these essential steps to build a lasting business:

Identify your goals and values:

A sustainable business is built on a set of clear goals and values that help make decisions and positively affect society and the environment.

Create a business strategy that can last

A sustainable business model looks at how the company affects society and the environment and tries to maximize value for stakeholders while minimizing harm. Examples of this are utilizing renewable resources, reducing waste, and implementing sustainable practices throughout the supply chain.

Engaging investors is a priority

Engagement with all investors, including customers, suppliers, employees, and the community, is a priority for a sustainable business. This entails listening to what they say, addressing their concerns, and considering the feedback they provide.

Think green

Investing in a sustainable company with initiatives like reducing waste, conserving natural resources, and lowering carbon emissions to protect the environment is increasingly attractive to investors and retaining customers. Although initial investments may be required, these initiatives have the potential to save money in the long run and improve the company’s reputation.

Concentrate on accountability and transparency

A sustainable company must be open about its impact on society and the environment if it wants stakeholders to trust it. This entails reporting on its sustainability performance, taking responsibility for adverse effects, and establishing improvement objectives.

Accept new ideas and constantly improve your business

Growing a sustainable company means constantly updating and enhancing its sustainability practices. Examples are adopting new technologies, creating new goods or services, or figuring out new ways to interact with stakeholders.

A company can establish a sustainable foundation that maximizes value creation for stakeholders while minimizing adverse effects on society and the environment by following these steps. A positive impact on the world and long-term success may result from this.

How to Build a Profitable Business

Creating a solid foundation that enables the business to generate revenue and effectively manage expenses is the first step in building a profitable business. To establish a thriving business, you can take the following essential steps:

Create a sound business strategy

A business plan is a road map that lays out the objectives, processes, and actions required to start and expand a business. You can develop strategies to mitigate potential opportunities and risks with a solid business plan.

Concentrate on the customer’s requirements

A successful company knows what customers want and makes goods or services that meet those needs. You can cultivate a loyal customer base that will continue to support your business over time if you place the customer at the center of everything you do.

Effectively manage your finances:

A profitable business effectively manages its finances by keeping track of revenue and expenses and making intelligent decisions about investments, costs, and pricing. To assist you in effectively managing your finances, either purchase accounting software or consult a financial advisor.

Establish a solid team

A profitable business requires a strong team. Forming a positive work environment that encourages teamwork and creativity is important by hiring workers with the necessary skills and experience.

Create a powerful brand

A strong brand can help your company stand out, increase customer loyalty, and attract new customers. Create a distinct brand identity that reflects your values and appeals to your intended audience.

Keep an open mind

A successful business is constantly adaptable and agile. By observing industry changes and trends, be prepared to change your business model, products, or services to meet customer needs.

A company can establish a solid foundation to generate revenue, effectively manage expenses, and establish a reliable brand and customer base by following the abovementioned, tried and true methods.