Whether you like it or not, Black Friday is the most popular US commercial event for in-store and online shopping. In 2023, 76.2 million US shoppers entered brick-and-mortar locations to purchase items, while 90.6 million consumers shopped online.
If you want to take advantage of this once-in-a-year profit opportunity to increase your CBD sales, you should carefully plan your exclusive Black Friday CBD sale and deals. Without further ado, here’s the blueprint for a solid CBD Black Friday Sale Plan this 2024.
🔑 Key Takeaways
- Here are the four steps to creating your next CBD Black Friday deals online—know your goals, determine the type of deals to offer, promote your deals, and prepare your business for the rush of orders on Black Friday.
- Align your Black Friday deals strategy with “too-good-to-pass-up” deals, free shipping promos, time-limited sales, discounts on best sellers, and an easy online shopping experience.
How Do Black Friday CBD Deals Work?
Black Friday is the day after Thanksgiving in the US. It’s a discount-filled day that marks the beginning of holiday shopping madness. Retailers use Black Friday to unload some overstock in their CBD inventory and place slashed prices over them to attract customers.
Avid shoppers camp outside dispensaries overnight to get first dibs on special discount codes, Black Friday coupons, etc. You’ll see special CBD Black Friday promotions online before the actual day, and discounts continue through Sunday.
Step-by-Step Process of Crafting Your Exclusive CBD Black Friday Sales
Cannabis companies and business owners spend their entire year planning around Black Friday and Cyber Monday. They know how these events can be such a profit booster.
If it’s only now that you’re crafting CBD Black Friday sales, you can still catch up with this step-by-step guide to creating your exclusive CBD Black Friday Sales.
Step 1: Know Your Goals
Making realistic CBD sales goals will help you outline the type of Black Friday sales you plan to promote. These are samples of goals you’re looking to achieve during the period:
- 500 CBD oil Black Friday sale items sold
- 1000 overstocked full spectrum CBD gummies Black Friday sale sold
- Generate 500 email leads
- Get at least 100 loyalty program members
Step 2: Determine the Type of Deals to Offer
Choosing CBD deals on Black Friday is difficult because of several deal options. To determine which works best, the National Retail Federation (NRF) did a survey to find the most attractive deal for Black Friday shoppers. Here are the answers:
- 65% say they like “too-good-to-pass-up” deals
- 49% like the “free shipping” promo
- 36% are triggered to buy products with time-limited sales and promos
- 26% want discounts on their personal desired items
- 21% like the easy shopping of e-commerce sites
From this information alone, you need to make it a point to do the following strategies for the upcoming shopping event of the year:
- Make sure your online store is ready for the influx of people who will shop, and it should have the easiest UX/UI flow.
- Create time-limited sales that give a sense of urgency.
- Put discounts over your best-sellers.
- Give out Black Friday special perks like free shipping, minimum purchase, etc.
Deduced from the strategies above, here are sample deals you can pick inspiration from when making your CBD Black Friday deals.
| Promo | Action |
|---|---|
| “Deal of the Hour” | Make a special deal for every hour on Black Friday. The deal can be anything from VIP discounts to giveaways. |
| Targeted Discounts | Create personalized discounts for different types of online visitors. For example, offer a 30% discount for first-time buyers and a 25% discount for a bundle with free shipping for repeat customers. |
| Spin Wheel | Create a huge, colorful spin wheel on your website. Visitors can spin it to gain perks, from discounts to coupon codes. |
| Minimum Purchase | Offer a free item for a minimum purchase. |
| Countdown Timers for Time-Sensitive Promos | A countdown timer is a great way to communicate with visitors about your time-limited Black Friday CBD deals. It’s also a great running visual on your homepage. |
Step 3: Promote Your CBD Black Friday Deals
Now that you’ve decided what type of deals to include on Black Friday, it’s crucial to announce them weeks before the event. Here are brilliant sales promotions to adapt to your CBD Black Friday Deals campaign.
Build an “early access” email list.
The “early access” email list entices new visitors to subscribe to your mailing list for early access to your promotional CBD discounts before and during the Black Friday sale. Announce this campaign using popups.
Announce seasonal campaigns on your homepage.
Change your homepage banner to match the Black Friday promotional campaign. It can be a creative announcement about your Black Friday seasonal discounts, themed products, etc. While at it, dress every page on your website appropriately for Black Friday.
Supplement your seasonal campaign by promoting it in your targeted email campaigns, social media posts, and influencer partnerships. However, some social media and search engine-based ads have extra steps and restrictions for cannabis businesses in general, yes, including CBD ones.
Feature referral program discounts.
This is hitting two birds with one stone. You’re letting your customers know that you’re running a promotional sale campaign on Black Friday and allowing them to participate in spreading the good news by offering referral program discounts.
Work on your SEO.
Adding valuable keywords related to Black Friday Sales for CBD is a subtle but powerful way of increasing your visibility online. Search for relevant keywords in Search Engine Optimization (SEO) tools such as SEMrush. Add these keywords to your website when creating the text for your promotional campaigns in banners and blogs.
Step 4: Preparing Your Business for Black Friday Orders
We’ll keep this straight to the point. The more primed and equipped you are for the busy Black Friday sale, the better off you’ll be. Here are some aspects of your CBD business that you need to prepare.
Website
You’re in luck if you have an in-house developer for your CBD business. He’ll come in handy during scenarios of a large influx of visitors in a single day. On the other hand, if you’re hiring a freelancer or want to handle the website prep yourself, here are some things to fix ahead of time:
- Ensure your hosting plan can handle extreme spikes in traffic
- Back up your site
- Check your marketing assets to see if they’re both desktop and mobile-friendly
- Improve website speed
- Check impediments in your checkout order flow
- Revamp website security
Plan your shipping strategy.
You need to ensure your inventory and shipping logistics are prepared to welcome the storm—that is, the orders you’ll be getting from the Black Friday sale campaign. When it comes to fulfilling orders, here are some things you should know:
- You might need to hire extra temporary workers solely to fulfill orders from the Black Friday sale.
- If you’ve added a “free shipping” perk to your campaign, the large bulk of orders will probably offset the expenditure on shipping, but be careful as it may affect your margins negatively.
- To prevent your margins from tipping over, add some conditions to your free shipping features such as “minimum order threshold,” “limited to certain products only,” “limited time frame,” etc.
Set up your customer support lines.
Nine out of ten customers who experienced excellent customer service during Black Friday shopped again in that particular store. Thus, retain most new customers by impressing them with excellent customer service or support.
While blogs and some of your FAQ sections can stave off some questions, nothing beats a live person handling queries and fixing shipping errors. Add a live chat feature, a hotline, an email address, and other means of communication on your website. People appreciate diversity in communication channels.
Don’t forget to put somebody who handles questions from your social media accounts.
Responsiveness is key throughout this ordeal. Enforce your team to try to respond within an hour or less.
Prepare the inventory.
Conduct demand forecasting to prevent stocking up on CBD items that don’t sell well. Demand forecasting predicts the general consumer appetite, determines the adjustments to make in inventory orders, and determines new items that spark interest.
The next thing that should interest you is establishing a strong supplier relationship. Healthy, long-term client-to-supplier relationships are key to timely deliveries, mitigating product shortages, fast order timelines, acquiring quality CBD products, etc.
Final Thoughts
Being creative while staying within a reasonable discount threshold during Black Friday is an art not anyone can pull off. There is a huge potential to triple sales, but you have to earn it by spending time planning.
Experienced CBD suppliers like The Hemp Doctor can save you a lot of headaches by ensuring your inventory is well-stocked with high-quality CBD items. We carry several innovative products, such as CBD gummies, edibles, topicals, tinctures, concentrates, and flowers.
FAQs
Does CBD have a Black Friday sale?
Yes. Many CBD and cannabis brands offer the cheapest CBD product during Black Friday.
What happens if I take CBD every day?
While CBD is not yet considered a cure or can prevent any disease by the Food and Drug Administration (FDA), it’s reported to improve the quality of life for some of its users.
Why is CBD cheaper?
Several factors, including price wars and supply gluts, contribute to CBD’s declining market price.
What is black CBD oil?
Black CBD oil is considered high-strength. It is usually unflavoured, rich, and sometimes sweet to taste.
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