Are you wondering what to stock up on for 420 that will get people talking long after the smoke clears? You’re on the right track.
420 isn’t just another sales event. It’s the biggest day of the year for dispensaries and smoke shops. Customers are searching for the best deals, the newest products, and the kind of experience that makes the day memorable.
But stocking up isn’t just about grabbing whatever’s popular. You need to know your niche products, some high-potential movers, and what’s trending this year.
This blog shares some insider tips on how to plan your inventory wisely. Plus, we’ll give you a list of must-have products to get you started.
420 Fun Facts: Did You Know?
- 420 started with a group of high school friends. 420 began in the 1970s when The Waldos, a group of high school friends in California, used it as a secret code to meet and smoke. It later grew into a global cannabis holiday!
- Cannabis sales skyrocket on 420. States like Colorado and California see a 50%+ spike in dispensary sales every April 20. It’s like Black Friday, but for bud!
- More pizza is ordered on 420 than on Super Bowl Sunday. Munchies are real! Delivery services report a huge surge in pizza, snacks, and late-night food orders on April 20.
5 Must-Have 420 Products for Dispensaries and Smoke Shops
You don’t need to stock everything under the sun, but you need the right mix of fast movers, high-potency favorites, and standout items to set your store apart.
Here are five must-have products that will keep your customers happy and coming back for more.
1. PHUK’D UP | THCA Flower Samplers (1g)
If you’re looking for a fast-moving flower option, PHUK’D UP THCA Flower Samplers deliver. These sell quickly, especially in areas where THC is off-limits, giving customers a legal, high-potency alternative that fits any day of the week.
Each sampler offers 1g of premium THCA flower, hand-selected for its unique profile. They’re perfect for strain hunters, connoisseurs, and casual buyers who want to explore 420 without committing to a whole eighth.
Stock up and keep them in rotation. These don’t sit on shelves for long.
2. Kayo 1G Live Resin Disposable
Live resin vapes are a must-have for 420, and Kayo’s 1G Live Resin Disposable delivers on all fronts. Customers love it for its bold flavor and high potency, thanks to its unique HHC, Delta-8, Live Resin, and THCP blend.
This product will likely attract canna-curios consumers who want to push boundaries, just for 420! With five strains, it’s an easy crowd-pleaser for any smoke circle, beginners and pros. No prep is needed; just pass it around and enjoy the “coded” moment together.
3. Delta-9 Lollipops (30mg)
Delta-9 Lollipops add a fun, eye-catching twist to any display. Their bright colors make them perfect for building a themed setup that grabs attention and entices customers.
Each lollipop delivers 20mg of Delta-9 THC and 10mg of CBD, offering a smooth, balanced high that works for both beginners and seasoned users. With seven delicious flavors, they’re a great alternative to gummies or chocolates.
Make your 420 display pop with these lollipops. Stock up and give customers a reason to stop, look, and buy.
4. Sugar Diamond Infused Pre-Roll (2-Pack)
Have you ever stocked a product that gets customers talking? If not, this 420, make sure you’ve got Sugar Diamond Infused Pre-Rolls front and center. These aren’t just any pre-rolls. They’re packed with premium THCA flower and sugar diamond concentrate, making them a must-try for anyone experimenting with something new.
Put them at eye level so they catch attention, or stash them in secret boxes for those in the know. Each pack comes with two 1.5G pre-rolls, perfect for sharing or saving for later.
This one is good for putting your brand in the spotlight.
5. THCA Bubble Hash (2g)
If you’re looking for a solid 420 special, THCA Bubble Hash is a must-have. With 69% THCA, this high-potency concentrate is exactly what customers want when looking for something stronger or different from their usual pick.
It’s an easy upsell for flower buyers. They can sprinkle it into joints, mix it into bowls, or use it on its own for a terpene-rich experience. You can hardly go wrong with Bubble Hash during the 420 period unless you have the wrong supplier.
Stock Smart: How to Prep Your Inventory for 420 Like a Pro
It’s tempting to stock up on every product you can find to ensure you don’t turn away a single customer. But that’s not the smartest strategy. More inventory doesn’t always mean more sales. You need to be intentional about what goes on your shelves.
Take a step back. Grab a notebook if you need to. Let’s break down how you should prep your inventory for 420 so you make the right calls before 420 hits.
1. Start with the Fast Movers
Flower (unique strains full of terps), vapes, edibles, bubble hash, and live resin are always in high demand during 420. Stock up on these staples, especially the ones your regular customers already love.
2. Move on to What Makes 420 Special
Customers are looking for an experience. They want something stronger, something different, or something they can’t get any other time of year.
Go out in search of novelties such as high-potency bubble hash, infused pre-rolls, bubble hash, and some top-tier edibles. Make sure you have enough premium options to meet the varied needs of your clientele.
3. Put Your Dispensary in the Spotlight
Think outside the box to get your name out there. Do you have a house strain? A best-selling edible? A disposable that people swear by? Feature it and price it competitively.
Make it impossible to ignore.
If you want to build loyalty, this is your moment. A customer who tries your product on 420 and loves it will return for more long after the holiday.
4. Stay in Tune with the Culture
420 is all about coming together, sharing a smoke, swapping stories, and celebrating how far cannabis culture has come. Make your shop the heart of the celebration by offering products that enhance the communal vibe.
Think party-sized pre-roll packs, shareable edibles, or exclusive glassware for group sessions. Go the extra mile to create a 420-friendly lounge, drop a nostalgia-themed strain, or throw in freebies that make the day feel special.
5. Pick a Theme and Own It
Want to make your 420 campaign stand out? Build it around a theme. Go old-school with a “Throwback 420,” bring in high-end picks for a “Luxury 420,” or focus on affordability with a “Budget Banger” lineup.
Once you introduce a theme, it will be easier to rally a following around it and make your brand more visible and memorable.
420 Display Cheat Sheet to Make Your Shop Stand Out
| Element | What to Do | Why It Works |
|---|---|---|
| Green Lighting | Use LED strips, neon signs, or spotlights in green hues. | Instantly sets the 420 vibe and grabs attention. |
| 420-Themed Decor | Add inflatables, holographic trays, and blacklight posters. | Creates an immersive, share-worthy shopping experience. |
| Product Placement | Keep best-sellers at eye level and use risers to add height. | Customers notice and buy what’s easiest to see and grab. |
| QR Codes & Digital Screens | Link to videos, discounts, or product info. | Adds engagement and encourages impulse buys. |
| Selfie-Worthy Spot | Set up a fun neon-lit backdrop or interactive area. | Customers will post on social media, giving you free marketing! |
| Interactive Promo Idea | “Spin the Wheel” for discounts or free accessories. | Encourages purchases and keeps customers engaged. |
Stock Smart and Maximize Your 420 Sales
Winning on 420 isn’t easy, but with the right strategies in place, it is hard to fail. For starters, know what sells and focus on fast-moving and high-demand products. Also, don’t overlook the power of branding and promotions.
Make sure your best-sellers are in stock, price your specialty items competitively, and lean into the 420 culture to create a shopping experience that stands out.
Lastly, don’t forget to take advantage of wholesale offers. Buying in bulk keeps costs low and margins high, this will guarantee that you’re always fully stocked without stretching your budget.
Plan ahead, stock smart, and make this 420 your most successful one yet.
