In the highly competitive hemp-derived product business, getting your brand name out there and bringing attention to your product line is essential if you want to compete. And while SEO ranking on the internet and other forms of mass marketing are extremely important to generate sales, one of the most effective marketing ideas for generating local sales is to plan a sample bar event, using your Bulk CBD order.
What Are the Advantages of a Sample Bar Event?
A sample bar event is where you are putting out samples of a selection of your products and offering them to the public to try. This is a wonderful marketing strategy on a local level, as many people may have heard of CBD and Delta 8 THC products but have yet to try them. Others may have tried a product or two but would jump at the chance to try something different for free. Of course, there are many advertising reasons to plan a sample bar event.
- It brings brand awareness to your products and store;
- It creates a sense of community around the brand;
- If you already have a local customer base, it allows you to develop them into real cheerleaders for your brand;
- It’s a great networking tool;
- It’s a great way to introduce a new product;
- You will have the opportunity to educate existing and potential customers;
- It establishes trust in your brand; and
- It gives you the ability to add that personal touch to establish brand loyalty.
- Creates an opportunity to diminish surplus of bulk CBD
A well-planned event also has the potential for you to partner with other businesses and increase goodwill in your community. In short, a sample bar event is a great public relations move to get your brand noticed.
How to Plan a Sample Bar Event for Your CBD, Delta 8 THC, or Cannabis Product Dispensary
Now that you’re sold on the idea of planning a local sample bar event, here are some ideas you’ll want to consider in planning a successful outing.
Decide on which products to offer as samples.
Depending on the number of items you normally retail, you’re likely going to need to pare down what you plan to offer to six or so important items from your bulk CBD supply. If you have new items that you want to introduce, definitely include those in your lineup. If you have extra inventory of some items, this would be a great way to bring awareness to those products and help move them out the door. Finally, of course, it’s a good idea to insert some tried and true favorites just to round out your offering.
Plan the overall layout of the room and the possible inclusion of food.
Make sure the room you choose for the sample bar is large enough for customers to mill around. The area should be open and uncongested so that customers can easily come to a table to try the product, then retreat to enjoy its effect. You should have a station with free bottled water, and if you decide to offer snacks (always welcome if you put out Delta 8 samples), be sure they are individually packaged for sanitary reasons.
Staff your event well.
This is a great opportunity to educate potential customers and put a personalized touch on your brand. However, you are going to need enough staff to distribute the products and educate the customers effectively. If you don’t have sufficient staff on hand, you can hire temporary workers and give them a brief set of facts to memorize about the product(s) they are distributing. Then, keep yourself and a few key staff members floating around the event to answer any additional questions that may arise.
Pick a date and time that will fit most people’s schedules.
Plan the event at least a couple of weeks ahead of time, and find a date and time that will fit around a normal work schedule. Consider creating flyers, emails, or other ways of getting the word out, like creating a Facebook event. Then post regularly as a reminder up until the event. If you do create a Facebook event, add lots of pictures of the products. Invite all of your friends and give them access so that they can invite more people.
Decide if you want to partner with local businesses.
This is a great way to get non-competing businesses together and pool your resources to create a successful event. For example, if you are in a plaza or an area with lots of local stores, find a way to include them under a common theme. This will create more buzz for your event and encourage a larger influx of visitors while building goodwill with your neighboring businesses. If you partner with other businesses, discuss a promotional plan where each business promotes the event on their own social media and other marketing channels.
Set the tone of the event.
You want to make the event a delight to all of the senses. Fun decorations and settings go a long way in people’s perceptions. Another important suggestion is a great music playlist, as music adds an elevated dimension to any get-together. You likely know the local music taste, so find something everyone will enjoy and keep the volume where the music is easily heard but where your guests can still enjoy a conversation.
During the Event
There are two important things to remember to do during the event, other than spending lots of time answering questions and making new friends.
Take lots of pictures!
Once the event is over, you can use those pictures to promote your brand on social media such as Facebook or Instagram and maybe even create a local press release. If you use email marketing, pictures and a description of the event will make great fodder for your next email blast.
Gather lots of emails!
Sample bar events are a great way to build your email list. One idea is to run a contest where people leave their emails to have a chance to win a prize. Then have a drawing at the end of the event where one to three lucky people win a set of products. Make sure you have a checkbox on the email card to have people opt-in to subscribe to your email list as well!
The Hemp Doctor Wholesale Is Here For You!
If you need products for your CBD and Delta 8 THC outlet or would like more information about our bulk CBD products, please contact us directly about becoming a Hemp Doctor retailer. Also, if you would like more ideas on creating a great sample bar event, we invite you to shop at our online wholesale store or check out our tips on how to increase conversions. The Hemp Doctor Wholesale, your bulk CBD supplier.
